An Anti Counterfeiting Software

KITS introduces a counterfeit defending application named SCAN

KITS introduces a counterfeit defending application named SCAN – I with an authentication method of technology used to verify the authenticity of a product and determine whether it is genuine or counterfeit. It helps consumers, businesses and authorities distinguish between genuine and fake products. Maintaining product integrity and brand reputation is a top priority for all legitimate companies. Counterfeit products sales will adversely affect sales and reputation of the product and company. A joint report by CRISIL and the Authentication Solution Providers Association (ASPA) said that almost 25-30% of all products sold in the country are spurious with counterfeiting being most prevalent in apparel and FMCG sectors in India. There are chances for long-term impact of counterfeit on brands which leads to massive loss of sales and reputation damages as well as legal complications. To prevent, find and track counterfeit products will be a main challenge for a legitimate brand owner. Thus we suggest our application SCAN – I