KITS Scan i

KITS introduces a counterfeit defending application named SCAN – I with an authentication method of technology used to verify the authenticity of a product and determine whether it is genuine or counterfeit. It helps consumers, businesses and authorities distinguish between genuine and fake products. Maintaining product integrity and brand reputation is a top priority for all legitimate companies. Counterfeit products sales will adversely affect sales and reputation of the product and company. A joint report by CRISIL and the Authentication Solution Providers Association (ASPA) said that almost 25-30% of all products sold in the country are spurious with counterfeiting being most prevalent in apparel and FMCG sectors in India. There are chances for long-term impact of counterfeit on brands which leads to massive loss of sales and reputation damages as well as legal complications. To prevent, find and track counterfeit products will be a main challenge for a legitimate brand owner. Thus we suggest our application SCAN – I , which will provide the below benefits to businesses:

1.Authentication Mechanism – is a method or technology used to verify the authenticity of a product, protecting consumers and businesses from counterfeit goods.

2.Traceability – Traceability is an essential anti-counterfeit feature that ensures the ability to track and trace products throughout the supply chain. If a counterfeit product is identified , traceability system enables the identification of the point in the supply chain where the counterfeit entered, facilitation targeted interventions and investigations. Also it involves capturing and recording information about your products journey from your company to its end customer. Traceability allows manufacturers to verify the authenticity of products and detect any potential counterfeit items, current location of your product, validity of product etc.

Encryption – Encoding data to make it readable without the proper decryption key, ensuring the confidentiality and protection of sensitive information.

4.Real-time Monitoring – Real-time monitoring is a feature of anti-counterfeiting software that continuously tracks and analyses data related to your products and its transactions. It also helps detect any suspicious or unauthorized activities in real-time , as they happen. Real-time monitoring enables quick detection and response to counterfeiting incidents, allowing you and law enforcement authorities to take immediate action. By Continuously monitoring data , the software helps in identifying counterfeits early, preventing their proliferation and protecting your consumers and your business.

5.Data Analytics – Analyzing large amounts of data to uncover patterns and correlations that indicate counterfeit activities, aiding proactive decision-making and targeted actions.

6.Machine Learning – Using algorithms and models to automatically detect counterfeit patterns by comparing product features with stored data, improving accuracy and efficiency.

7.User-friendly Interface – Prioritizing a clear and intuitive interface that enables easy navigation and task completion for users of anti-counterfeit software solutions.